The Top 4 Ways to Impress a Future Boss on LinkedIn

Linkedin is a fantastic platform when it comes to differentiating your personal brand from your professional peers. In essence, it’s the perfect conduit to showcase why you’re unique or special to work with.

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Nonetheless, it’s also a game-changer for the job search. LinkedIn can lead to many career opportunities, including higher visibility with a prospective new boss.

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If you’re trying to impress a potential new boss during the job search, here are four top ways to make an impression.

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Reposting content from a publication or an industry expert can help show your passion and sense of awareness on topics within your industry.

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You can curate industry news by first following different news outlets in your niche. To find media publications in your domain, conduct a google or relevant hashtag search. From there, you can also find other industry experts who also post trending news or dialogue pertaining to your field.

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Once you’ve found interesting news or dialogue, share it on LinkedIn. You can dazzle a potential boss even further by adding your thoughts and perspectives alongside your curated post.

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Here are some ways to engage in conversation as you curate news:

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• Share data points
• Be the second opinion by presenting other viewpoints
• Ask an interesting question to drive more conversation
• Paraphrase viewpoints and share your thoughts

Sharing your expertise and opinions illustrates thought leadership. People want to work, collaborate and learn from other experts. Crafting a thought piece is an excellent way to establish authority in your industry.

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Having and showing credibility by sharing your expertise will always be helpful when impressing your future boss. Drive value and increase your personal brand with a potential employer by transforming your thought leadership into content.

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Examples of thought pieces:

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• original research
• personal videos
• articles
• podcasts
• webinars
• Infographics
• Ebooks and guides

To get started on crafting a thought piece, pick a topic that you want to discuss. You can elaborate on a subject you’re passionate about or something trending in your field. From there, choose a medium you’re comfortable with and create it. During this process, consider also using LinkedIn’s native tools like LinkedIn Pulse articles, LinkedIn Live and more.

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Your professional life has updates, too—big and small. And they’re all worthwhile to share. If you’re actively investing time into your professional career and work life, post it on LinkedIn.

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You can showcase updates in your professional life by sharing:

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• Team photos and outings
• Attending industry events and conferences
• Achievements on the job
• Awards and recognitions
• Education, training or certifications earned

At the end of the day, everyone is a human being. Show your unique personality and sense of self outside of work by posting the things that fall outside the hum and drum of day-to-day work activities.

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In today’s digital space, people enjoy authenticity and transparency. Employers are people, too. And they want to know who you are and what you care about.

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Whether it’s a water cooler question, funny moment, personal achievement, or stewardship activity —share it. All the above are fair game to post. A potential employer would be intrigued to know who you are as a person and the things you’re passionate about most. It’ll also give them a sense of what it would be like to work with you on the job.

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Authenticity is always valued, especially on LinkedIn. While it can be tempting to share all the details of your professional life, you need to find a balance when mixing authentic conversation, content and experiences, preferably with business and life lessons.

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LinkedIn isn’t about posting every waking moment of your personal life or career. It’s about driving engagement, facilitating meaningful dialogue, connecting with your peers and future employers.

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Consider all these tips above on LinkedIn to make a lasting impression with a future boss to be in good standing for the dream role you desire.