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Sr Manager Business Development

Posted 6 days ago

  • Expiry Date: 22 October 2022
  • Referral:

Job Description:


  • Research, define and manage the business development roadmap & strategy for Canada, setting expectations with all relevant stakeholders.

  • Drive traditional business development & content marketing partnership strategy from conceptualization through launch, collaborating in deal negotiations, creating actionable plans, work streams, and tactics and executing on those in support of co-branded marketing plans, while setting and managing the right expectations with all relevant stakeholders.

  • Establish and continuously update the vision and roadmap for Client Canada partnerships and content experiences across a diverse set of integrations, including considerations of Client US and global efforts in this regard.

  • Collaborate with Content, Marketing, Brand, Social, Paid Media, PR, Product, Finance, Legal, Customer Service and external partners to determine relevant offers and go-to-market plans.

  • Assess new business and content campaign partnership opportunities, balancing Client objectives and customer obsession with the goals of the partner to find win-win solutions.

  • Ensure business and editorial stakeholder needs are aligned by driving mindful discussions that lead to crisp decisions.

  • Write concept vision briefs and proposals that clearly outline the strategy, opportunity and concept for the partnership.

  • Create plans that have clear, measurable success criteria and participate in performance reporting.

Basic qualifications:

  • Minimum of 6-8 years of experience in a combination of Business Development, Integrated Marketing, Brand Partnerships marketing initiatives

  • Experience launching new business development, content marketing, sponsorship and distribution partnerships resulting in material audience and revenue growth

  • Experience managing content + commerce integrations with partners and external stakeholders

  • Demonstrated ability to align and lead company's strategic initiatives and navigate seamlessly across key stakeholder teams [Business Development, Marketing, Content, Operations, Product].

  • Experience in delivery and implementation of marketing campaign roadmaps

  • Strategic thinking and prioritization skills.

  • Creative problem solver

  • Effective communicator & listener

  • Experience presenting and effectively communicating strategy to internal C-suite levels and external partnership teams

  • Experience building deep partnerships with business teams for long term roadmaps and planning

  • Conditioned for long development and negotiation process (vs quick wins) with creativity and stamina to see deals/partnerships through

  • Exceptional writing skills.

  • Client has a strong writing culture: PowerPoint use is rare.

  • Data-informed: Define metrics for success and failure; ability to use quantitative and qualitative data to back up assumptions and make decisions

  • Team player: Strong, demonstrated ability to rally and bring varying functional teams together, and break through stalled decision making

  • High emotional intelligence: Ability to earn trust through your keen understanding of collective goals across the organization, anticipate friction/blockers, and provide solutions upfront to eliminate churn

  • Familiarity with content rights management processes

  • Sound business & strategy judgment, proven ability to influence others, and strong analytical thinking skills are critical to success in this position

Preferred qualifications:

  • Content partnership + integrated marketing experience within entertainment, content streaming environments, or marketing/ad agency

  • Canadian experience / networks

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.