- Expiry Date: 20 August 2022
- Referral: firstname.lastname@example.org
Client is seeking a highly innovative, data-driven, customer-focused marketing manager to drive its loyalty efforts by executing campaigns to launch loyalty engagement efforts and to drive continuous engagement from members. The person in this role will be responsible for strategic direction, execution, maintenance, and management of the engagement program strategy. Our ideal candidate is enthusiastic, motivating, and influential and has a passion for leveraging data insights into creative campaigns, communications, and programs that will add substantial value to the membership experience. They should also have experience collaborating cross-functionally, with teams including marketing operations, creative, data science, and product.
Someone with loyalty experience is great but is not limited to that. Someone who can manage a campaign, get them live, and own the marketing campaign from start to finish.
Want someone who has experience with digital channels, Setting up campaigns across email, push notifications, site, app, social, ios. The person needs to develop the campaign brief, own the process of digital campaigns from start to end.
Own and manage day to day execution of loyalty driving initiatives and campaigns across email, push notifications, site, app, social, and other channels and devices, as relevant
Partner with key stakeholders to develop and execute loyalty campaigns and build out cross-channel loyalty member experiences
Develop campaign briefs and partner with creative to create assets; work with marketing operations team to oversee and project manage campaigns from development to execution
Develop, implement and continue to optimize high impact loyalty strategies and programs based on insights
Create, execute, and continually optimize a data-informed testing plan for member marketing.
Measure and report on results of marketing efforts assessing results against relevant KPIs and size opportunities for scale.
Evaluate end-to-end customer experience across multiple channels (web, social, and strategic partners) and turn learnings into actionable next steps
Lead efforts to create, maintain and improve analysis and reporting related to member engagement, retention, and churn
Partner with global teams to share best practices and collaborate on initiatives where applicable
3+ years of work experience in digital marketing
Marketing experience in lifecycle programs, segmentation and automation strategy. Subscription business model and/or retail organization experience a plus.
Strong ability to assess competing priorities and multi-task
Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management system
Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
Strong strategy and analytics skills, with an advanced understanding of success metrics
Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences
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