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Sr. Copywriter- Social media

Posted 29 days ago

  • Expiry Date: 18 May 2022

Job Description:

  • Client is looking for an experienced copywriter (5+ years experience) with extensive experience creating for Social Media to join our Global Social Media Team.

Primary Responsibilities: 

  • Develop compelling, engaging copy for a variety of social media channels and asset types to drive consumer awareness, fan engagement and conversation

  • Understand the cultural zeitgeist and what is resonating in social media conversation

  • Leverage effective use of tactical copy approaches on social media like character counts, hashtags, link in bios, and other features

  • Clearly understand and execute social media copy in the brand?s tone of voice and guide the development of social media brand tone of voice in every social asset review

  • Assist with consumer facing social copy as well as creative social briefs to capture the essence of the final campaign product

  • Review and edit social media scripts and ensure brand resonance while still creating copy options for talent that allows personality and authenticity to shine through

  • Review, edit and revise social media brand guideline toolkits for clear communication and consistency

  • Create strategic, conceptual solutions that are rooted in the brand and are optimized for the best practices of each social platform.

  • Be an advocate for and a practitioner of creative that is challenging, innovative, and culturally relevant.

  • Understand the primary audience for each platform, how they engage content and the content opportunities each platform offers (eg. Stories, Polls, Reels, etc.).

  • Intuitively know how to tell a story on behalf of a brand and how to make that brand feel both human and organic to each social platform.

  • Develop standalone creative posts as well as creative campaigns that are comprised of static and video assets.

  • Collaborate effectively with team members, designers, art directors, editors, creative directors and marketing partners.

  • Stay on top of social media trends to actively engage new audiences.

  • Manage your time effectively whether within a group or when you are working independently.

  • Understand how to translate brand voice into everything you do and everywhere you do it.

  • Elevate the quality and consistency of our social media presence across all platforms, globally.

Our ideal person must have the following experience:

  • 5+ years of experience with a concentration on organic social media. You must be a passionate user of social media and understand, at a minimum, the social behavior and features across Instagram, Facebook, Twitter, YouTube, and TikTok.

  • Experience working on national brands at the agency or brand level where quick turnaround times & robust volume of content are the norm and you actively culture of innovation, collaboration, excellence and accountability.

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.