- Expiry Date: 28 August 2022
- Referral: email@example.com
The candidate should possess comprehensive knowledge of the Search Engine Optimization (SEO) industry, including research, recommendations, technical guidance, reporting, and the landscape of tools available. In the role, the candidate will own the SEO discipline for the Customer Care organization.
SEO is important to the performance of any consumer website, but it is especially critical to Customer Care. The primary method any customer uses to seek support is to google for an answer, and it’s the job of the Care SEO team to ensure client is there above all others. As the organization prioritizes self-service, the SEO and website teams will be the main drivers of success.
Specific Responsibilities Include:
Focuses on SEO for the Customer Care division, meaning any webpage the Care division manages is considered in scope. This includes Client, but also other websites, like the Care channel on youtube.com. The goal is to meet client support customers where they are and align with their preferred media (e.g. articles vs. videos vs. live support)
Collaborates with Content Planning and Production teams to ensure self-service article recommendations are consistently applied and measured for effectiveness. The Care organization currently manages around 2,500 unique articles, such as How to Connect Your client Phone to Your TV, and this role would help determine what articles to optimize and when
Collaborates with various owners of non-article webpages (like online repair requests) to ensure strategic direction is aligned and incorporated into SEO guidance. Every department has different objectives, but what most share in common is a representation of their business on a client web property, so it is critical to balance all these needs with SEO support
Collaborates as needed with other SEO managers, either in client Electronics America or globally. It is critical to consider all client web properties as a whole, not just those belonging to Care. In any situation, it’s possible for client to be competing with itself (either regionally or globally)
Background & Competencies Required:
2-4 years of work experience in analysis and insight generation, including specific focus on SEO
Understanding and mastery of analytics platforms and data analysis. Example platforms/tools include, among others:
SEO tools such as Google Search Console, Conductor Searchlight, BrightEdge Data Cube, and others
Adobe Analytics, Google Analytics, YouTube Studio, etc.
Raw data analysis (i.e. working with CSV files and assembling multiple data sets together)
Must be proficient in MS Office (Excel, Word, PowerPoint) and project management suites like JIRA or Teamwork
Understanding of technical aspects of SEO (sitemaps, robots files, canonicals, etc.)
Strong communication and writing skills
Strong time management and organizational skills
Ability to work in a fast-paced environment
College or technical college degree or equivalent experience
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.