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Senior Marketing Manager, Customer Lifecycle/Retention

Posted 24 days ago

  • Expiry Date: 24 October 2021

​​​Job Description:

Position Snapshot:

  • We are looking for a customer-focused senior marketing manager to drive and own its customer lifecycle and retention efforts.

  • In this role, you will lead the charge to ensure that every member is properly nurtured throughout their member lifecycle, with particular focus on best customer/engagement programs, and save strategies that will drive lifetime value.

  • You should have a passion for leveraging data insights into creative campaigns, communications, and programs that will add substantial value to our membership experience.

  • You will develop, implement and continue to optimize high impact engagement strategies and lifecycle programs based on insights from analytics and modeling.

  • You will deliver and work cross-functionally with marketing operations on omni-channel, retention-driving initiatives and campaigns across email, push notifications, site, app, social, and other channels and devices, as relevant.

  • Evaluate end-to-end customer experience across multiple channels (web, social, and strategic partners) and turn learnings into actionable next steps.

  • Someone with retention marketing experience in lifecycle programs, segmentation and automation strategy.

  • Subscription business model and/or retail organization experience would be really helpful.

 About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.