- Expiry Date: 24 October 2021
We are looking for a customer-focused senior marketing manager to drive and own its customer lifecycle and retention efforts.
In this role, you will lead the charge to ensure that every member is properly nurtured throughout their member lifecycle, with particular focus on best customer/engagement programs, and save strategies that will drive lifetime value.
You should have a passion for leveraging data insights into creative campaigns, communications, and programs that will add substantial value to our membership experience.
You will develop, implement and continue to optimize high impact engagement strategies and lifecycle programs based on insights from analytics and modeling.
You will deliver and work cross-functionally with marketing operations on omni-channel, retention-driving initiatives and campaigns across email, push notifications, site, app, social, and other channels and devices, as relevant.
Evaluate end-to-end customer experience across multiple channels (web, social, and strategic partners) and turn learnings into actionable next steps.
Someone with retention marketing experience in lifecycle programs, segmentation and automation strategy.
Subscription business model and/or retail organization experience would be really helpful.
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.