- Expiry Date: 08 October 2022
- Referral: email@example.com
Keywords: Marketing Manager, paid search, risk/benefit analysis, Web display campaign.
Looking for an experienced Senior Marketing Manager to drive its paid search and display acquisition strategy.
The ideal candidate will have a demonstrated ability to create and execute effective acquisition strategies and launch new marketing programs while working with cross functional teams – product, UX, and technology.
As part of the Performance Marketing Team, you will play an instrumental role as we seek to acquire new customers to the Client service.
Your key responsibilities will include the following:
Develop and execute strategies for Paid Search and Web Display campaigns, including strategic roadmaps, test plans, risk/benefit analysis, and analyzing results to develop actionable insights.
Provide recommendations for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
Manage, review, and perform daily responsibilities associated with performance across Google AdWords and Bing search platforms, direct display and programmatic platforms.
Direct agency on maintaining and monitoring campaign bids, account daily and monthly budget caps, impression share, quality score, CTR, CPMs and other important metrics.
Work in collaboration with your CRO manager to optimize landing pages conversion.
Team up with SEO managers to operate towards a holistic search approach.
Manage Display network placement lists on AdWords and through other contextual advertising platforms.
Provide creative copy suggestions and graphical ad templates.
Generate reporting for all major KPIs, goals tracking, revenue tracking, and other paid search and web display initiatives.
Own monthly channel budget reconciliation process with finance and ensure clarity on Year To Date channel spend as well as own quarterly forecasting, reporting and analysis.
Keep pace with search engine PPC industry trends and developments.
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.