- Expiry Date: 12 August 2022
- Referral: firstname.lastname@example.org
This role will report directly to the Sr CRM Mobile Manager.
As the Manager CRM, you are instrumental in maximizing performance of our digital email campaigns across channels including email and push notification as well as coordinating with Client.com, ecommerce and Client application teams for maximum personalization to drive highest engagement.
In addition to management of daily operations for CRM programs, the Manager will assist in the planning and implementation of strategies to achieve key business objectives as well as partner with the Product and Marketing teams in order to achieve excellence in demand generation program execution.
Organization: Client Mobile Marketing
Define Campaign Targets:
Define the target audience for individual campaigns designed to drive traffic to Client.com, carriers and retail partners.
Align with our Big Data, Data Science and agency teams to develop audience target lists, expand current audience reach, and ensure optimum usage of internal database and external list sources.
Participate in CRM Governance Council for planning and coordination across SEA lines of business.
Ensure compliance with all guidelines and provide briefs and analysis for Council review.
Assist in building acquisition and retention campaigns based upon product and overall marketing priorities.
Identify and adjust appropriate mix of offers and messaging to engage our audiences and generate Marketing Qualified Leads (MQLs).
Work with Product and Marketing Managers to lead messaging assets (images, messaging and comparative specifications) that map to target.
Ensure clear value propositions and messaging that maximizes pipeline, revenue, and awareness for campaign focus area.
Assist in working and managing external creative agencies and vendors alongside Sr Manager.
Work alongside Sr Manager on ongoing Campaign Management and Execution:
Manage both new sales and nurture campaigns to reach target audience and meet defined metrics. Initiate programs for email marketing, automated trigger responses, direct mail and push notifications.
Sales Enablement & Communications:
Work closely with sales to ensure marketing campaigns are aligned to sales objectives and communicated to sellers for activation.
Build campaign tools and resources for sales to easily leverage with accounts.
Additionally, you will align closely with our inside sales teams to ensure programs are set up to flow to the right sales teams and build communications to ensure they know how to follow up on leads.
Serve as a sales liaison, troubleshooting problems as they arise.
Collaborate with Data Science and agency teams to design reporting that supports analysis of program performance.
Analyze performance and results and optimize campaigns based upon test and learn strategy.
Alongside Sr Manager, Inform Mobile Marketing team members of planned program activity and coordinate review of materials during campaign development.
Alongside Sr Manager, work closely with Marketing Managers to understand ongoing and ad hoc projects and requirements
Manage daily operations with agency partner(s) coordinating creative development, list selection, and execution of each campaign.
Creative Problem Solving
Ability to understand complex ideas and problems in a fast-paced environment
Ability to design data-driven technology solutions to create actionable information to answer business questions
Strong ability to identify, communicate, and advocate for solutions at both high and granular levels
Superior attention to detail, accuracy, and scope
Innovation mind set and intellectual curiosity
Acumen & Communication
Strong ability to manage projects, prioritize, and communicate within a team
High degree of self-advocacy, motivation, and development
Highest level of professionalism and business acumen
Partnership & Collaborative Success
Appetite to partner with other stakeholders in the firm to drive objectives to delivery
Strong interpersonal skills to identify and resolve conflict to mitigate roadblocks
Ability to defend the team’s interest and priorities, while putting the Company first
Proficient in Excel, PowerPoint and Tableau.
High ability to develop an analysis, interpretation, and presentation
Able to learn new systems quickly and maximize potential of available tools
Bachelor’s degree in Marketing relevant field
3-4 years’ experience with minimum 1 year in a similar role
Independent worker with excellent organizational and project management skills
Must have effective communication skills (verbal, written and presentation)
Ability to coordinate processes and work as part of multiple teams across a large organization
An ability to manage personal workload and agenda independently but in alignment with the priorities of the business unit
Familiarity with large scale data and querying ability is preferred
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.