- Expiry Date: 07 August 2021
Leverage strong analytical skills to evaluate end-to-end customer experience across multiple digital channels and touchpoints.
Perform constant analytics review, including web analytics and funnel metrics from multiple data sources to search for improvement opportunities.
Identify opportunities within channels or cross-channel collaborations to improve frictionless digital conversations.
Develop A/B testing strategies, targeting strategies, and personalization across web pages to continually improve performance.
Impact Digital Demand Strategies by offering alternative experiences, offers or tactics that will drive higher conversions.
Interpret data and present conclusions to stakeholders for program improvement or for reporting to senior management.
Be the RM expert on marketing technology and demand generation tactics/tools/trends/capabilities needed for an optimized journey.
Create and maintain consumable measurement dashboards for the extended team.
Strong functional knowledge of marketing analytics including strategy, execution & measurement to quickly shift programs to help meet business goals.
Ability to gather data from systems, present the analysis in consumable format to marketing teams, and using data to inform decisions on campaign optimization and marketing tactics.
Ability to function well in a fast-paced, dynamic environment with competing priorities and tight deadlines.
Experience with web tracking (Adobe Analytics, Google Analytics), marketing automation (Eloqua, Marketo), and CRM systems (SalesForce, SAP)
Preferred experience with Account-Based Marketing technologies (6sense, Demandbase) and attribution platforms (Bizible, CaliberMind)
Strong interpersonal and communications skills and demonstrate the ability to translate the data world to the business world and impact to ROI.
Demonstrable marketing experience in digital, events, and response management to drive demand.
5+ years experience in a demand generation or analytics role, preferably in B2B or SaaS industry.
About ASK:ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.