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Product Marketing Manager, Creative Cloud for Business, Video

  • Location: San Francisco
  • Job Type:Contract

Posted 15 days ago

  • Expiry Date: 10 June 2022
  • Referral: 207326@accuick.com

About Client: 

  • Client is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California

Job Description:

  • As a Product Marketing Manager on the Creative Cloud Business team, you will help develop the product marketing strategy for Adobe’s video business.

  • You will be responsible for assisting with the integration efforts of a newly acquired company/product line.

  • Will be responsible for the development of targeted messaging, use cases, personas, marketing programs, thought leadership and sales enablement programs to enable effective selling and activation.

  • In doing so, you will work with many cross functional teams, including business development, product marketing, product management, corporate marketing, field marketing, and sales to drive Adobe Video collaboration among video production teams who work in small to medium businesses to enterprises.
    The ideal candidate is strategic, highly organized and works seamlessly to juggle a shifting workload.

  • Candidates should excel at working in a fast-paced work environment with products going through rapid/continual changes.

  • Attention to detail and the ability to grasp and translate technical capabilities into tangible benefits and value propositions are crucial.

Responsibilities include:

  • Work with the Head of B2B Video and Collaboration Product Mktg to define opportunities and strategies across the video and collaboration offerings.

  • Develop product marketing strategies, plans and programs for Adobe’s video business for companies of all sizes, from small and medium-sized businesses to enterprises

  • Drive key product and program launches within the Enterprise and Mid-Market segment

  • Leverage key customer insights and data to develop accurate, relevant, and impactful messaging, and work with internal teams to ensure its implementation across all channels

  • Understand the competitive B2B landscape; analyze market trends and competitors to define opportunities, audiences, objectives, threats, and priorities

  • Identify and promote key use cases and product workflows for businesses

  • Build and execute lifecycle, acquisition, and retention marketing programs alongside the marketing team

  • Drive sales enablement strategy and content to train worldwide sales teams

  • Partner closely with the various product marketing and campaign teams to plan and execute Marcom programs

  • Plan and execute customer facing events, briefings, and programs

  • What you need to succeed:

  • Proven ability to drive global, cross-functional initiatives and programs that demonstrate original thinking.

  • A passion for digital media, and the role Adobe plays in helping enterprises succeed with their digital transformation Video expertise a plus.

  • An understanding of, or interest in, the enterprise market and the B2B sales cycle.

  • Excellent written and verbal skills with the ability to work cross-functionally across marketing, business development and product management teams.

  • Proven experience communicating and presenting data to stakeholders and senior executives.

  • Demonstrated teamwork and collaboration.

  • Results oriented, and a self-starter.

  • BS/BA in Business, Marketing, Communications, or related field required.

  • 3+ years of Product Marketing experience, ideally in the enterprise SaaS space – design background a plus; experience marketing to designers or creatives a plus.

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.