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Product Marketing Manager, Creative Cloud for Business, Video

  • Location: California
  • Job Type:Contract

Posted 8 days ago

  • Expiry Date: 10 June 2022

About Client:

  • Client is an American multinational computer software company. 

  • Incorporated in Delaware and headquartered in San Jose, California, it has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures and print.

  • The company has expanded into digital marketing management software.

Job Description:

Responsibilities include:

  • Work with the Head of B2B Video and Collaboration Product Mktg to define opportunities and strategies across the video and collaboration offerings.

  • Develop product marketing strategies, plans and programs for Adobe's video business for companies of all sizes, from small and medium-sized businesses to enterprises

  • Drive key product and program launches within the Enterprise and Mid-Market segment

  • Leverage key customer insights and data to develop accurate, relevant, and impactful messaging, and work with internal teams to ensure its implementation across all channels

  • Understand the competitive B2B landscape; analyze market trends and competitors to define opportunities, audiences, objectives, threats, and priorities

  • Identify and promote key use cases and product workflows for businesses

  • Build and execute lifecycle, acquisition, and retention marketing programs alongside the marketing team

  • Drive sales enablement strategy and content to train worldwide sales teams

  • Partner closely with the various product marketing and campaign teams to plan and execute Marcom programs

  • Plan and execute customer facing events, briefings, and programs

What you need to succeed:

  • Proven ability to drive global, cross-functional initiatives and programs that demonstrate original thinking

  • A passion for digital media, and the role Adobe plays in helping enterprises succeed with their digital transformation

  • Video expertise a plus

  • An understanding of, or interest in, the enterprise market and the B2B sales cycle

  • Excellent written and verbal skills with the ability to work cross-functionally across marketing, business development and product management teams

  • Proven experience communicating and presenting data to stakeholders and senior executives

  • Demonstrated teamwork and collaboration

  • Results oriented, and a self-starter

  • BS/BA in Business, Marketing, Communications, or related field required

  • 3+ years of Product Marketing experience, ideally in the enterprise SaaS space – design background a plus; experience marketing to designers or creatives a plus.

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.