- Expiry Date: 25 May 2022
The position’s most critical duties and functions:
A firm grasp of all paid social platforms and their role within the consumer funnel and to drive awareness of client and customer acquisition among prospects.
Support with paid social strategy, including implementation of the tactics.
Ability to interface with and understand the goals of the Paid Media team and deliver, in partnership with our agencies, best in class campaigns that help establish client as a premium Entertainment brand and acquire qualified new customers.
Ability to multi-task across multiple initiatives and platforms, with an emphasis on attention to detail and analysis.
Prior experience managing campaign-level budgets and familiarity with native paid social platforms (especially Facebook/Instagram and Snapchat).
Broader understanding of the digital landscape and channels is a plus (mobile, digital, and social).
Expertise in how to analyze weekly data to best deliver on direct response goals.
Comfort with digging into the data, and ability to help define new processes when necessary.
Analyze regularly distributed analytics reports to better understand what’s working and what’s not and optimize accordingly.
Ability to share key insights and data.
Day-to-Day agency communication in coordination with all paid social campaigns, and support with forecasting of new customers.
Ability to identify better ways of working at scale through improved processes and changes.
Bachelor’s degree in Business, Marketing, English, Economics, Engineering or a related field of study.
5+ years of experience in media, advertising, or marketing.
Experience either at an Advertising agency or client side managing paid social campaigns.
Prior ownership of large budgets and forecasting, and familiarity with paid social native platforms.
Strong analytical skills (spreadsheet mastery a must, database experience is a bonus).
Strong attention to detail with a focus on superior oral and written communication skills.
Established track record of creativity and innovation.
Ability with interface with senior leadership in a professional way.
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.