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Media Marketing Manager

  • Location: Pleasanton
  • Job Type:Contract

Posted 5 days ago

  • Expiry Date: 13 June 2022

About Client:

  • Client is an American on‑demand financial management and human capital management software vendor.

Job Description: 

About the Team

  • At Client, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud.

  • We work hard, and we’re serious about what we do. But we like to have fun, too.

  • We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

  • The Media Center of Excellence team at Client leads paid media planning and investments across global markets targeted toward C-level decision makers.

  • Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly.

  • We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.

About the Role

  • Client is seeking a Media Marketing Manager on the Media Center of Excellence team to help manage integrated performance media programs.

  • We are looking for an experienced and strategic media professional who has a thirst for business and thrives on data to drive continued performance improvements to paid media investments.

  • This role offers great growth potential, above and beyond the business driving programs, to include strategic contributions as the team grows its value offering across marketing as a whole.

Responsibilities include:

  • Work closely with marketing teams to develop end-to-end lead generation marketing programs

  • Set strategic media guidance for paid media to support marketing programs

  • Collaborate with and direct media agency for the planning, implementation and reporting of paid performance media

  • Collaborate with cross-channel Media CoE SME members to ensure best practices and opportunity use of channels

  • Steward paid media activities to ensure investment align to strategy and deliver on KPIs, Media budget maintenance

  • Portfolio management, connecting individual campaign efforts to the larger customer journey

Basic Qualifications:

  • 3-5 years national media planning/buying experience, with a high focus to digital, performance based media (i.e. paid social,

  • programmatic, content syndication and paid search)

  • Experience working with B2B, C-level audiences, driving demand generation programs

  • General knowledge regarding audience segmentation and DMP tools, AAM is a plus!

  • Ability to review digital campaign performance data and output a clear informative story

  • Proactive mindset, that enjoys working with a team

  • Experience working with Adobe ad Cloud and Adobe Analytics, Tableau, media attribution models and complex dashboards

Other Qualifications:

  • Experience working across international markets a plus

  • Strong verbal and written communications skills; attention to detail and ability to refine communications to simplify and showcase often complex issues

  • Proven track record to effectively execute integrated marketing programs on both a strategic and tactical level

  • Strong problem solving, priority setting, facilitation, multi-tasking, and collaboration skills

  • Ability to work independently, lead project related budgets, and thrive in a fast-paced, dynamic environment

  • Ability to and track, monitor and analyze campaign performance, overall spend and make data-driven decisions

  • Strong interpersonal skills and capable of building positive relationships across multiple teams and time zones.

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.