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Marketing Manager

  • Location: Universal City
  • Job Type:Contract

Posted about 1 month ago

  • Expiry Date: 26 November 2022
  • Referral: 218655@accuick.com

Job Description:

Responsibilities: 

  • Work closely with the VP and Universal Brand Development Games & Digital Platforms leadership to develop and execute product and growth strategies to support digital media and mobile partnerships with the goal of driving audience and revenue growth and expanding the reach of Universal’s film content across major platforms worldwide in alignment with overall brand strategy. 

  • Engage as primary point of contact with key partners in the digital personalization and digital collectibles categories and provide support to other digital media partners. Lead overall communication and day-to-day account management for the group with partners including Apple, Amazon, KakaoTalk, LINE, Facebook, and Samsung. 

  • Plan, develop, and manage product lines, creative direction, schedules, marketing activations, and distribution strategies with license partners in the above categories. 

  • Interact with industry-leading platform owners across mobile, messaging, digital collectibles, digital video, voice, and augmented reality to plan and execute the launch of Universal-themed products and experiences on such platforms. 

  • Identify, research, and evaluate new business opportunities based on market trends and emerging digital technologies suitable for Universal IP and franchises. Work with VP and UBD Business Development team to pitch and negotiate these opportunities. 

  • Collaborate with internal Creative, Brand Marketing and Franchise Management teams, as well as other stakeholders, to efficiently manage creative feedback, reviews, and approvals for licensed products. 

  • Partner with international UBD teams to coordinate global digital product releases and related co-promotional programs. 

  • Assist in video and clip content review, clearance, and programming for partner and owned-and-operated digital video channels. 

  • Provide key digital audience and revenue performance insights and recommendations supported by data to inform digital media strategy. 

  • Support negotiation of digital media licensing partnerships and ensure that partner contractual requirements are met. 

Work closely with: 

  • UBD Finance on category budgeting and forecasting, revenue reporting, and revenue collection. 

  • UBD Global Asset Management on the distribution of creative assets to partners and digital product approvals. 

  • UBD Research and Insights on audience engagement analysis. 

  • UBD Legal and Business Affairs on contract management. 

  • Various teams across Client, including Brand Marketing and Franchise Management, Digital Marketing, Digital Enterprises, DreamWorks Animation, and Peacock on new business and cross-marketing initiatives as appropriate. 

  • Present partner performance reports to UBD management teams on a periodic basis. 

  • Other duties as assigned. 

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.