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Marketing Associate

Posted 21 days ago

  • Expiry Date: 05 February 2022

​​​​​Job Description:

About the role:

  • The client is looking for a results-oriented marketer to manage and launch customer acquisition campaigns across CLIENT owned surfaces. You will be responsible for conversion rate optimization on key entry points for customers, including the Anon homepage on desktop and mobile, Appstore pages, and App Home. Additional responsibilities include improving the customer journey for prospects, improving conversion rate, and reporting and analysis. You will have direct hands-on ownership as well as cross-functional coordination with teams in Product, Business Intelligence, Creative & Brand, and Legal—as well as agencies. The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, attention to detail and a relentless focus on the customer.

Description:

  • Execute test plans with the goal of increasing trial take rate (primary KPI) and keeping an eye on TTMC (secondary KPI) for anon and app home channels.

  • Work with external agency to launch and analyze test campaigns on Adobe target.

  • Work with external agency on ASO and route test plans and updates internally for approval.

  • Partner with creative team and submit creative requests for reoccurring placements, promotions, and brand campaigns.

  • Work with legal and cover art teams to get approval on assets used across channels.

  • Support promotion launches and additional cross-channel campaigns by working closely with the marketing ops team and assisting with promotion set up. 

About ASK:ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.