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Market Research Analyst IV

Posted about 1 month ago

  • Expiry Date: 08 August 2022
  • Referral: 211917@accuick.com

Job Description:

  • Must be responsible for creating the go-to-market strategy & positioning for key Clover offerings.

  • You will work directly on key initiatives on go-to-market, product launches, sales enablement, content, operations & pricing.

  • You will work extensively with product management, partner marketing, sales, and finance to accelerate growth across our company.

  • Drive and plan the go-to-market strategy for Clover products, features, and services across cross functional teams.

  • Define positioning and key messaging through thorough understanding of the Clover product, POS industry, audience, and key competitors.

  • Work on packaging & pricing strategy for overall Clover platform & for specific initiatives, such as product launches. 

  • Develop the sales enablement collateral and provide support at each stage of the sales funnel, Partner with growth and content. teams to drive awareness and demand for product.

  • Conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to product roadmap and marketing strategy.

Education:

  • BA/BS degree from a great university (MS or MBA is a plus)

Experience:

  • 8+ years of product marketing experience

  • 3-7 years technology marketing strategy/product marketing experience

  • Prior experience in POS/ Fintech/ SaaS based solution working in a hyper-growth environment.

  • Ability to build channels, embrace new technologies, measure results and improve product performance and services offerings

Skills:

  • Exceptional marketing strategy skills. Ability to understand customer needs, create customer value, and highlight competitive differentiation through packaging and pricing.

  • Noteworthy sales strategy skills.

  • Ability to understand sales dynamics, incentives, and opportunities.

  • Know what its like to be on the front line of a deal. Strong experience selling value.

  • Clear, crisp verbal and written communication

  • Unwavering passion, commitment, and persistence to the business, customers, and innovation

  • Outstanding attention to detail.

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.