- Expiry Date: 15 August 2022
- Referral: email@example.com
Client is seeking a highly innovative, data-driven, customer-focused marketing manager to drive and own its loyalty efforts by helping set up the launch of loyalty engagement efforts.
The person in this role will lead the charge to ensure that Client members are properly informed and educated about engagement-driving initiatives and all the value add incentives throughout their member lifecycle.
Our ideal candidate is enthusiastic, motivating, influential and has a passion for leveraging data insights into creative campaigns, communications, and programs that will add substantial value to the Client membership experience.
They should also have experience collaborating cross-functionally, with teams including marketing operations, creative, data science, and product, should be a self-starter, and should be comfortable working in a fast paced environment with competing priorities.
Deliver and work cross-functionally with marketing operations to launch loyalty initiatives and campaigns across email, push notifications, site, app, social, and other channels and devices, as relevant
Implement and set up landing pages, banners and in app messaging using content symphony
Develop campaign briefs and partner with creative team to create assets; oversee timelines from development to execution
QA all customer journeys before approval
Track awards and redemptions associated with loyalty program
Work with promo team to implement DXGY functionality for monthly challenges
Manage legal and content team approvals from end to end
Evaluate end-to-end customer experience across multiple channels (web, social, and strategic partners) and turn learnings into actionable next steps
3+ years of work experience in digital marketing
Retention marketing experience in lifecycle/loyalty programs, segmentation and automation strategy. Subscription business model and/or retail organization experience is a plus.
Experience with loyalty initiatives and programs is a plus
Strong ability to assess competing priorities and multi-task
Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management system
Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
Strong strategy and analytics skills, with an advanced understanding of success metrics
Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.