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Loyalty Marketing Manager

Posted 30 days ago

  • Expiry Date: 15 August 2022
  • Referral: 212510@accuick.com

Job Description:

  • Client is seeking a highly innovative, data-driven, customer-focused marketing manager to drive and own its loyalty efforts by helping set up the launch of loyalty engagement efforts.

  • The person in this role will lead the charge to ensure that Client members are properly informed and educated about engagement-driving initiatives and all the value add incentives throughout their member lifecycle.

  • Our ideal candidate is enthusiastic, motivating, influential and has a passion for leveraging data insights into creative campaigns, communications, and programs that will add substantial value to the Client membership experience.

  • They should also have experience collaborating cross-functionally, with teams including marketing operations, creative, data science, and product, should be a self-starter, and should be comfortable working in a fast paced environment with competing priorities.

Key Responsibilities:

  • Deliver and work cross-functionally with marketing operations to launch loyalty initiatives and campaigns across email, push notifications, site, app, social, and other channels and devices, as relevant

  • Implement and set up landing pages, banners and in app messaging using content symphony

  • Develop campaign briefs and partner with creative team to create assets; oversee timelines from development to execution

  • QA all customer journeys before approval

  • Track awards and redemptions associated with loyalty program

  • Work with promo team to implement DXGY functionality for monthly challenges

  • Manage legal and content team approvals from end to end

  • Evaluate end-to-end customer experience across multiple channels (web, social, and strategic partners) and turn learnings into actionable next steps

Qualifications:

  • 3+ years of work experience in digital marketing

  • Retention marketing experience in lifecycle/loyalty programs, segmentation and automation strategy. Subscription business model and/or retail organization experience is a plus.

  • Experience with loyalty initiatives and programs is a plus

  • Strong ability to assess competing priorities and multi-task

  • Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management system

  • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.

  • Strong strategy and analytics skills, with an advanced understanding of success metrics

  • Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level

  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.