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Lead Market Research Analyst

Posted 12 days ago

  • Expiry Date: 14 February 2022

​​​​​​​​​​Job Description:

  • Note:- Need candidates having strong experience in Market Data analysis. Must have experience with reporting tools like Tableau or Power BI. Should have experience with SQL reporting tools like SSIS or SSRS. Need to see Data flows and data visualization. REMOTE IS OK

Description:

Duties and Responsibilities:

Conducts Primary & Secondary Market Research

  • Provides primary and secondary market research for the Client and Associations in the areas of customer satisfaction, advertising testing, product development, product usage, sales strategies, and specific industry trends as well as other ad hoc information needs.

  • Provides quarterly and annual market share reports to Associations and internal customers accurately and timely.

  • Provides Client and Associations with annual customer satisfaction reports. 

Marketing Strategy/Data Analysis

  • Provides analysis of reports to information marketing strategies to drive Client and Association initiatives.

  • Supports the marketing department in monthly, quarterly and annual metrics for distribution to ACA marketing teams and CEOs.

  • Tableau development to support automation and enhance reporting capabilities to Client's marketing partners.

  • Management and oversight of the Qualtrics platform to support Client's survey deployment and analysis.

  • Other Responsibilities
    Responsible for building strong, collaborative relationships with leadership and departmental groups.
    Responds accurately and timely to Association specific ad hoc requests.
    Partners with other members of the Marketing team to deliver quality support.

Requirements:

  • Experience in market research/data analysis.

  • Excellent critical thinking, analytical, planning, and problem-solving skills

  • Bachelor's degree in business, marketing, or related subject 

  • A minimum of 6-8 years comparable work experience 

  • Proficiency in business intelligence and visualization tools such as Tableau, Power BI, or similar tools 

  • Experience using survey tool Qualtrics

  • Qualtrics brand admin management experience preferred  

  • Experience in SQL writing data flows and using data visualization tools

  • Experience combining business insight with detailed data knowledge and statistical expertise to ensure an accurate interpretation of results.

  • Demonstrate above average skills in Excel, Word, and PowerPoint 

  • Ability to present to large groups (inclusive of executives) 

  • Experience in computer software applications  

About ASK:ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.