​Job Description:

Summary:

• We are a group of designers, writers, strategists, creatives, and brand ambassadors that demonstrate how our products and services can help solve problems and provide value for our customers.

• We work with a cross-functional team across sales, product management, and client services to create a cohesive brand experience and build a loyal customer base.

• As a Growth Marketing Specialist, you should have a strong grasp of current marketing tools and strategies and be able to lead consumer-focused marketing campaigns for our payments platform from concept to execution across multiple channels.

• You will work with a cross-functional team across Marketing and Product Management to launch campaigns that drive growth in our parent customer segment through user acquisition and engagement.

Responsibilities:

• User acquisition

• Manages all aspects of “Back to School” marketing program to school districts

• Promotes program to school districts to grow participation amongst client base

• Refines strategy, approach, and content

• Oversees print fulfillment program with fulfillment vendor and other members of Marketing team

• Develops direct-to-consumer email campaigns to re-engage returning users and to engage new users for “Back to School” season. This includes weekly email campaign cadence, contests/promotional events, and social media complements

• Leads on execution of campaigns, partnering with staff designer and members of the Analytics team to initiate campaigns to the right segments of our market at the right time

• Reviews current tactics to bring qualified parent-users into the registration funnel throughout the school year and recommends new approaches

• Customer lifecycle marketing

• Develops approach and written content to ensure consistent communications with parent customer base to drive engagement, logins, and usage of MySchoolBucks platform

Emails include:

• Welcome email

• New user series

• Invoice payment reminders

• Category specific emails (new store, fund your meal account, donations)

• Complete your registration / add a student

• Defines target audiences for each campaign, oversees data segmentation & execution of campaigns

• Partners with Product team and staff designer on email and social media content creation

• Reviews campaign and user analytics to understand performance of marketing campaigns, better understand the customer and what resonates with them

• Reviews user analytics to identify new, impactful areas to add lifecycle messaging

• Consumer products & services - acquisition and engagement

• Manages co-brand marketing campaigns & activities with select consumer-facing partners

• Executes print, email, and web campaigns that advance joint goals of partners and MySchoolBucks

• Leads user acquisition and growth campaigns for co-brand consumer/family debit card offering

• Develops approach & content for new user acquisition campaigns via in-app and email messaging

• Develops content for ongoing engagement/lifecycle campaigns to ensure retention and long-term value

• Tests new tactics to increase user acquisition rates

• Partners with VP, Payments and partner marketing team to launch co-brand campaigns, special promotions, contests, and incentives

• Develops social media approach and content calendar for MySchoolBucks Facebook and Instagram pages

• Provides written analysis on results of campaigns

Our ideal candidate will have:

• 5+ years of consumer marketing experience

• A highly creative, data-driven and analytical mind

• Excellent communication and collaboration skills

• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Demonstrable experience creating email, social media and/or display advertising campaigns

• Experience in optimizing user funnels

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.