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Growth Marketing Manager - Mobile App

Posted 20 days ago

  • Expiry Date: 19 December 2022
  • Referral: 220189@accuick.com

Job Description:

JOB RESPONSIBILITIES: 

  • Develop and implement conversion-marketing strategies (A/B testing and multivariate)

  • Create Go-to-market and post mortems for in app marketing launches.

  • Own, drive, and report on key metrics related to onboarding, trial-to-member conversion, retention, and churn.

  • 5+ years of work experience in digital marketing and experimentation.

  • Strong experience in conversion, engagement and retention marketing throughout different portions of the lifecycle.

  • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.

  • Strong strategy and analytics skills, with an advanced understanding of success metrics.

  • Strong creative sensibilities and an aptitude to always look at marketing communications through the eyes of the customer.

  • Excellent verbal and written communication and presentation skills.

  • MBA or graduate degree.

  • Acquisition, conversion and retention marketing experience in a membership model business.

  • Skilled in Content Management Systems that manage in-App experiences.

  • Hands-on experience with digital marketing tools for example: kochava, adobe analytics, google analytics)

  • Experience in working with various practices (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization.

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.