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Engagement Marketing Manager

Posted 30 days ago

  • Expiry Date: 15 August 2022
  • Referral: 212503@accuick.com

Job Description:

  • The Customer Lifecycle marketing team is responsible for developing customer engagement and retention strategies throughout the customer lifecycle, from onboarding new customers to engaging with tenured members.

  • We are seeking to expand our team with a talented, data-driven marketer, skilled at developing and launching integrated marketing campaigns for new subscribers.

  • In this role you will drive efforts to increase customer engagement and retention, develop strategies to create segmented customer journeys, and bolster the customer experience.

  • You will have a vision for the best customer experience and will work closely with the Marketing Director to document, then develop and deploy multichannel customer lifecycle programs with an agile test and learn mindset, focused on maximizing customer lifetime value, loyalty and retention.

Key Responsibilities:

  • Deliver programs by working cross-functionally with marketing operations on omni-channel, early customer lifecycle initiatives across email, push notifications, site, app, social, Alexa, and other channels and devices, as relevant

  • Develop and scale our onboarding program to better service our customers and address segment-specific needs

  • Continuously strive to better understand customer behavior and gain actionable insights that flow into enhanced onboarding strategies and experiences

  • Work with product teams to innovate meaningful benefits or programs based on a deep understanding of our customers and the customer experience, and integrate into onboarding programs

  • Partner with global teams to share best practices and collaborate on strategies and initiatives

Qualifications:

  • 4+ years’ experience in Customer Lifecycle, Engagement or Retention marketing roles

  • Experience in creating and delivering lifecycle programs, ideally with multiple success metrics

  • Deep understanding of CRM setup and processes, ideally with hands-on experience

  • Strong analytical skills with the ability to use data and metrics to back up assumptions, recommendations, and drive action

  • Ability to get into the details, problem solve, resolve issues, and bring teams together

  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences

  • Experience with subscription marketing a plus

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.