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Email Marketing Manager

Posted about 1 month ago

  • Expiry Date: 27 November 2021

Job Description:

  • The client Marketing Operations team is looking for a sharp, technically capable and data-focused Manager to help support customer segmentation efforts and reporting on campaign performance and email/push channel health metrics. This role will have the opportunity to shape innovative customer-focused programs designed to deepen member relationships and enhance acquisition efforts. The ideal candidate must be a creative problem solver who can partner closely with business owners to support a customer-focused marketing strategy, and who can provide data-driven insights into campaign performance and channel health metrics.

KEY RESPONSIBILITIES:

  • Support Marketing and other stakeholder teams with sophisticated campaign targeting and segmentation capabilities

  • Maintain and develop segmentation for automated programs (onboarding, retention, etc.)

BASIC QUALIFICATIONS:

  • Ensure segmentation supports testing strategies that allow for accurate measurement of campaign performance

  • Partner with Marketing and Business Intelligence stakeholders to assess campaign performance and make recommendations for optimizing future efforts

  • Collaborate with Technology partners on data integration initiatives in support of new targeting, segmentation, and personalization capabilities

  • Partner with Tech and Data Engineering teams to diagnose and drive resolution of technical issues relating to customer targeting and data hygiene

  • Minimum of 3 years in CRM, Database or Campaign Analytics roles

  • Advanced knowledge of SQL (experience with AWS Redshift a plus)

  • Experience supporting outbound marketing teams, generating audiences for email and mobile push notifications and ensuring segmentation supports campaign testing strategies (e.g., proper sampling techniques and sizing of treatment and control groups)

  • Experience creating segments in support of multi-channel campaigns and automated customer journeys

  • Must be familiar with customer attributes and outbound campaign data (email, push)

  • Technically capable with excellent verbal and written communication skills

  • Strong analytical capability and a solid understanding of campaign performance and channel health metrics

  • Proficient knowledge of MS Office applications (esp. Excel and PowerPoint)

  • Bachelor’s degree in Business, Marketing, Computer Science, Engineering or a related field of study

  • Experience working in Jira or similar workflow management software

  • Knowledge of email and mobile push marketing best practices

  • Familiarity with statistical modeling and associated tools/programs

  • Familiarity with email/push testing and optimization platforms (Movable Ink, Persado)

  • E-commerce experience (including prior experience with membership- or subscription-based businesses in a B2B or B2C industry

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.