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"Digital Product Owner"

Posted 18 days ago

  • Expiry Date: 09 October 2022
  • Referral:

Job Description:

  • The Digital Strategy team delivers digital updates that improve customer experience, drive interest in our business, and underscore our core values.

  • The Digital Product Owner has shared responsibility for the website, managing the site backlog to align with our roadmap, translating business requirements into actionable user stories for our Agile delivery squad, conducting sprint and release testing, assisting with the development and implementation of our web personalization strategy, and actively supporting an iterative test-and-learn environment to achieve product improvements.

  • This role requires an outgoing individual who can collaborate with empathy and communicate with clarity across a matrixed team of internal digital marketing disciplines, QA and development technology, business stakeholders, and external vendors. The right candidate understands consumer website best practices and enjoys working on transformative digital products.

  • This role reports to the VP, Digital Product Management and ladders up to the Marketing team.


  • Manage product backlog: You will groom and assist in the prioritization of the client's backlog to support the Product Roadmap, with an understanding of each efforts value proposition for different lines of business while incorporating input from various business stakeholders.

  • Gather requirements: You will meet with various technical and non-technical stakeholders including representatives from UX, analytics, content, front-end development, and business units to understand their goals, translate those goals into objectives, define requirements, and present to management.

  • You will also lead and participate in requirement review sessions to drive consensus across internal teams and ensure the proposed solutions align with best practices.

  • Write clear user stories: You will translate business goals into actionable user stories for our delivery squad, outline requirements as acceptance criteria to support build efforts by the development team and use those criteria to demonstrate value to business stakeholders.

  • Support the Agile methodology: You will participate in daily standups, backlog grooming, and sprint planning ceremonies.

  • You will also assist in conducting sprint demos and accept completed user stories at the end of each sprint.

  • Lead user testing: You will coordinate stakeholder testing for each sprint and user acceptance testing prior to each release.

  • You will also collect user feedback to identify issues and work with appropriate teams to address defects.

  • Ensure that product enhancements are executed: This role is expected to participate in all client's product deployments and minor releases, while ensuring stakeholder satisfaction at every stage.

  • Help drive web personalization: You will assist in the implementation, operations, analysis, and management of the web personalization program.

  • This includes owning Marketing instance of Adobe Target and working with the user experience, front-end development, and analytics teams to establish best practices and guidance for other businesses leveraging the tool.

  • Assist in conducting performance analysis: You should be comfortable in a data-driven product environment.

  • You will support a test-and-learn efforts by assisting with devising, launching, and assessing the impact of A/B and multivariate tests, familiarizing yourself with existing KPIs, helping to identify new ones, and responding to data with product enhancements.


  • 4-6 years of experience as a product owner or website/systems analyst with a track record of delivering new B2C website design systems. Experience with large-scale, high-visibility product initiatives involving technical, legal, and operational governance as well as regulatory requirements.

  • Experience working within Agile methodology, Agile ceremonies, and MVP approach to product rollout.

  • Proficiency translating high-level business goals into measurable objectives and technical requirements in an Agile development setting.

  • Strong analytical and problem-solving skills, with the ability distill complex problems into discrete fixes that can be resolved iteratively.

  • Experience collaborating with UI/UX designers, analytics teams, and developers to deliver client-friendly products and user experiences.

  • Polished written and verbal communications to influence and drive consensus within a diverse set of business and technical stakeholders.

  • Strong presentation skills, with ability to run a meeting and present to senior leaders.

  • Experience conducting product testing with both internal stakeholders and external users.

  • Strong Microsoft Office skills required (Excel, PowerPoint, Word).

  • Familiarity with JIRA, JIVE, Sharepoint.

  • Experience with Adobe Experience Cloud (particularly Adobe Experience Manager, Adobe Target, and Adobe Analytics) preferred.

  • Collaborative personality, with equal interest in sharing talents as learning from others.

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.