- Expiry Date: 13 August 2021
Write, produce and publish content for CLIENT websites, microsites, newsletters, email and other digital platforms and media. Produce digital content using multiple tools, technologies & formats (for example, Silverpop, CMS, HTM). Develop and populate web pages using the CMS, HTML, and web editing tools. Perform photo and graphical editing (for example, selecting and sizing images). Measure & communicate key analytics to stakeholders. Manage subscriber requests/workflow. Create and update end user documentation. Pro-actively participate and clearly communicate in multi-step, multi-person production processes. Demonstrated skills and experience in the use of common digital communication tools such as content management systems, curation and publishing tools, and e-marketing tools for information access, management, analysis, and presentation. Excellent organizational, writing, communications, and interpersonal skills. Highly developed skills in information organization, presentation and delivery and communications project management. Ability to meet deadlines and produce digital content at high level of quality.
Reporting to the Director of Communications, the Social Media/Communications Manager will help with developing the Schools social media strategy, building online audiences, and coordinating the Schools social media accounts, including daily updates. They will also assist with the social media listening function and social media crisis response efforts, produce unique social media specific content, and provide strategy support to faculty and students. The ideal candidate has social media experience at a well-established brand and enjoys both executing social media programs as well as serving in an advisory role, counseling staff members and other in-house practitioners in social media best practices.
When needed, the Social Media/Communications Manager may also be asked to provide support for internal communications and public relations activities, assisting with media inquiries, supporting the creation of internal communications content and vehicles, and helping maintain content on the HBS intranet and public facing website.
Understand the overarching goals of a campaign and be able to identify the correct social media channels and tactics to achieve those goals.
Help develop content strategy for multiple School social media channels including Instagram, LinkedIn, Facebook, and Twitter in order to increase loyalty and engagement among audiences and grow those audiences.
Work closely with other content producers on the M&C team and across the School in a collaborative, team-first way to identify and produce multi-media content for social channels including engaging articles, videos, photos, graphics and infographics, that support the schools strategy and unit objectives.
Constantly evaluate the performance of each social media channel and iterate to improve performance, using data and audience analysis.
Keep up to date on changing social media best practices to stay ahead of the curve.
Assist with social media community management including responding to inbound queries, monitoring social walls and suggesting content to re-share.
Help Analyze and summarize social media analytics (create and maintain daily/weekly reports).
Help Develop creative concepts and solutions to ensure we are constantly innovating in the social space.
Support creation and distribution of internal communications newsletters.
Assist with content management for the HBS intranet and external newsroom.
Help manage inbound media inquiries.
Skills, experience, credentials needed
Must be flexible and able to respond to unanticipated projects and assignments.
Must be able to manage multiple tasks and meet deadlines.
Strong organizational and project management skills.
Familiarity/experience with social media management tools.
Familiarity with content management systems and html a plus.
Understanding of academic institutions/environments a plus.
Ability to handle complex and confidential information with discretion.
Strong writing and editing skills.
Bachelor’s Degree in Business, Marketing, Communications or related area, or equivalent work experience preferred.
Experience creating online digital media strategies.
Understands writing and positioning digital content (specifically via social channels).
Understands current social media trends, tools and techniques.
Ability to work independently with little supervision when necessary, but collaborate with internal teams.
Strong interpersonal and communication skills.
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.