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Digital Ad Operations Specialist

  • Location: San Francisco
  • Job Type:Contract

Posted 18 days ago

  • Expiry Date: 09 December 2021

​​Job Description:

Duties: 

  • CLIENT is hiring an Ad Operations Specialist to oversee the day-to-day trafficking and management of online campaigns. This role requires expertise in campaign management, tag management, testing, QA and reporting. The role will be responsible for monitoring and reporting on performance, keeping a finger on the pulse and performance of CLIENT campaigns. 

You will: 

  • Manage the daily performance of Display, Paid Search and Social programs through campaign management software

  • Build and project manage testing plan to launch new campaigns, audiences and creatives within the display channel

  • On-going financial management (budget and forecast) of campaigns

  • Analyze campaign performance, pull reports, and make recommendations for optimization

  • Work closely with the internal analytics team to implement any necessary custom programming for conversion or event tracking on websites

  • Create, implement, and maintain tags and tracking URL's for all digital campaigns

  • Generate, QA, and troubleshoot implementation of conversion tags, tracking pixels and scripts. Anticipate and identify issues with campaigns or ad tech partners.

  • Monitor and troubleshoot campaign pacing and performance issues caused by discrepancies, creative rejections, etc.

  • Identify process inefficiencies and ways to improve operations workflow

  • Resolve tracking and reporting discrepancies between internal systems and/or partners/vendors

  • Review trafficking plans and work with the Analytics team to ensure proper collection of data. 

Skills: 

  • In-depth knowledge of technologies and processes involved with the following technology platforms:

  • Ad serving and campaign tracking technologies (Google Campaign Manager)? Web analytics tracking (tagging and log file based). 

  • Expertise in GTM is preferred.

  • Proven experience providing (high level) technical requirements and features (e.g. tagging, data architecture and database management)

  • Experience with conversion rate optimization (CRO) / AB / Multivariate testing

  • Excellent project management and cross-functional capabilities

  • Strong attention to detail is crucial for success in this role; diligence, self-starter mentality, and exceptional organization skills are required

  • Experience with campaign management in a fast-paced environment

  • Technical skills such as SQL, Python, R/SAS/Stata a plus

  • High proficiency in articulating large data sets through software solutions like Google Sheets and Microsoft Excel

  • 1-3 years of experience in Digital Media Operations, Digital Ad Ops, Digital trafficking

 About ASK:ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.