- Expiry Date: 09 December 2021
CLIENT is hiring an Ad Operations Specialist to oversee the day-to-day trafficking and management of online campaigns. This role requires expertise in campaign management, tag management, testing, QA and reporting. The role will be responsible for monitoring and reporting on performance, keeping a finger on the pulse and performance of CLIENT campaigns.
Manage the daily performance of Display, Paid Search and Social programs through campaign management software
Build and project manage testing plan to launch new campaigns, audiences and creatives within the display channel
On-going financial management (budget and forecast) of campaigns
Analyze campaign performance, pull reports, and make recommendations for optimization
Work closely with the internal analytics team to implement any necessary custom programming for conversion or event tracking on websites
Create, implement, and maintain tags and tracking URL's for all digital campaigns
Generate, QA, and troubleshoot implementation of conversion tags, tracking pixels and scripts. Anticipate and identify issues with campaigns or ad tech partners.
Monitor and troubleshoot campaign pacing and performance issues caused by discrepancies, creative rejections, etc.
Identify process inefficiencies and ways to improve operations workflow
Resolve tracking and reporting discrepancies between internal systems and/or partners/vendors
Review trafficking plans and work with the Analytics team to ensure proper collection of data.
In-depth knowledge of technologies and processes involved with the following technology platforms:
Ad serving and campaign tracking technologies (Google Campaign Manager)? Web analytics tracking (tagging and log file based).
Expertise in GTM is preferred.
Proven experience providing (high level) technical requirements and features (e.g. tagging, data architecture and database management)
Experience with conversion rate optimization (CRO) / AB / Multivariate testing
Excellent project management and cross-functional capabilities
Strong attention to detail is crucial for success in this role; diligence, self-starter mentality, and exceptional organization skills are required
Experience with campaign management in a fast-paced environment
Technical skills such as SQL, Python, R/SAS/Stata a plus
High proficiency in articulating large data sets through software solutions like Google Sheets and Microsoft Excel.
1-3 years of experience in Digital Media Operations, Digital Ad Ops, Digital trafficking
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