- Expiry Date: 22 July 2021
Marketing Data Operations Analyst Job Responsibilities:
Provides actionable overall market and customer insights to address key strategic questions.
Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
Analyzes external and internal customer data using database queries (SQL, Foundry), spreadsheet (Excel) models, statistical analysis tools, and campaign management software tools.
Evaluates customers online behavior and provide insights and recommendations for further enhancements to the guest experience.
Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
Marketing Data Operations Analyst Qualifications / Skills:
Proficient in marketing research and statistical analysis
Excellent analytical skills and a high degree of business acumen
Strong organizational, communication and presentation skills
Proven ability in handling concurrent projects with attention to detail and accuracy
4 years of work experience in marketing research, statistical or data analysis
Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, marketing effectiveness, and sales reporting
Experience building and automating management level reporting
Mastery of the following analytical tools: modeling and reporting in Excel and SQL
Proficiency in Microsoft Office Suite Preferred
Experience with Tableau or similar data visualization tools
Experience in Palantir / Foundry preferred
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.