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Customer Experience Manager

Posted 18 days ago

  • Expiry Date: 27 August 2022
  • Referral: 213289@accuick.com

Job Description:

We are seeking a Marketing Manager, Experience Optimization for client on client. You will be responsible for creating and executing strategies to drive conversion and early engagement for customers. Our ideal candidate has 5+ years of experience, ideally with specific conversion marketing experience, and has a passion for leveraging data that will inform strategies to optimize conversion and drive early member retention.
The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. You will have direct hands-on ownership as well as cross-functional coordination with teams in Product, User Experience, Creative & Brand, and Technology.

Key Responsibilities:

  • Develop and implement conversion-marketing strategies (A/B testing and multivariate) that will drive the conversion of prospects to subscribers.

  • Leverage client native analytics tools to optimize conversion opportunities in the acquisition flow.

  • Own, drive, and report on key metrics related to onboarding, early member engagement, trial-to-member conversion, retention, and churn.

  • Implement conversion strategies across clients.

  • Others are defined by evolving business needs for a rapidly growing online business.

Basic Qualifications:

  • 5+ years of work experience in digital marketing.

  • Strong experience in conversion, engagement and retention marketing throughout different portions of the lifecycle.

  • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.

  • Strong strategy and analytics skills, with an advanced understanding of success metrics.

  • Strong creative sensibilities and an aptitude to always look at marketing communications through the eyes of the customer.

  • Excellent verbal and written communication and presentation skills.

Preferred Qualifications:

  • MBA or graduate degree.

  • Acquisition, conversion and retention marketing experience in a membership model business.

  • Hands-on experience with digital marketing tools for example: adobe analytics, google analytics, or corementrics, Testing target and Optimizely.

  • Experience in working with various practices (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization. 

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.