- Expiry Date: 08 October 2022
- Referral: firstname.lastname@example.org
Keywords: Engagement Manager, Marketing, customer-facing, engagement programs
The team is looking for a smart, data-driven, results-oriented marketer to help our customers stay engaged with the service.
This role's core focus is to develop and implement strategies to drive benefit usage, increase early-tenure listening, and drive long term retention.
They will oversee the creation and implementation of 360° education campaigns, execution of campaigns against a quarterly promotions calendar, building promotional experiences across apps, site landing pages and emails.
The right candidate will have experience managing end-to-end digital campaigns, be able to work quickly and nimbly, and have outstanding communication skills, tireless attention to detail, and experience getting things done in partnership with cross-functional teams.
Executing customer-facing programs and promotions, working with internal partner teams to do so.
Create, execute, and continually optimize an omni-channel, data-informed testing plan to improve listening and retention.
Manage existing engagement programs from concept to execution.
Evaluate end-to-end customer experience across multiple channels (web, social, and app) and turn learnings into actionable next steps.
Provide weekly updates on retention performance to senior leadership.
Partner with global teams to share best practices and collaborate on initiatives where applicable.
Minimum of 4 years? experience in CRM, app or lifecycle Marketing
Strong organizational skills with the proven ability to handle multiple projects and move quickly and proactively to deliver results
Strong analytical capability and experience managing success metrics
Excellent verbal and written communication skills
Experience with A/B testing
Experience launching tests using Test & Target
Proficient in MS Office, with demonstrated ability to pick up new/proprietary tools
A passion for improving the customer experience
Understanding of company business model
Passion for books
Tech or Media industry experience
An understanding of Canadian cultural nuances
Basic HTML skills and a general understanding of web development
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.