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Customer Engagement Manager  CA

Posted 20 days ago

  • Expiry Date: 08 October 2022
  • Referral:

Job Description:

Keywords: Engagement Manager, Marketing, customer-facing, engagement programs

  • The team is looking for a smart, data-driven, results-oriented marketer to help our customers stay engaged with the service.

  • This role's core focus is to develop and implement strategies to drive benefit usage, increase early-tenure listening, and drive long term retention. 

  • They will oversee the creation and implementation of 360° education campaigns, execution of campaigns against a quarterly promotions calendar, building promotional experiences across apps, site landing pages and emails.

  • The right candidate will have experience managing end-to-end digital campaigns, be able to work quickly and nimbly, and have outstanding communication skills, tireless attention to detail, and experience getting things done in partnership with cross-functional teams.

Responsibilities include:

  • Executing customer-facing programs and promotions, working with internal partner teams to do so.

  • Create, execute, and continually optimize an omni-channel, data-informed testing plan to improve listening and retention.

  • Manage existing engagement programs from concept to execution.

  • Evaluate end-to-end customer experience across multiple channels (web, social, and app) and turn learnings into actionable next steps.

  • Provide weekly updates on retention performance to senior leadership.

  • Partner with global teams to share best practices and collaborate on initiatives where applicable.

Basic Qualifications:

  • Minimum of 4 years? experience in CRM, app or lifecycle Marketing

  • Strong organizational skills with the proven ability to handle multiple projects and move quickly and proactively to deliver results

  • Strong analytical capability and experience managing success metrics

  • Excellent verbal and written communication skills

  • Experience with A/B testing

  • Experience launching tests using Test & Target

  • Proficient in MS Office, with demonstrated ability to pick up new/proprietary tools

  • A passion for improving the customer experience

Preferred Qualifications:

  • Understanding of company business model

  • Passion for books

  • Tech or Media industry experience

  • An understanding of Canadian cultural nuances

  • Basic HTML skills and a general understanding of web development

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.