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Content Marketing Specialist

Posted 19 days ago

  • Expiry Date: 08 December 2021

​​​Job Description:

  • Content strategy and development:

  • Manage a marketing editorial calendar supporting a regular cadence of various types of content (e.g., blogs, white papers, ebooks, infographics, videos, product guides, etc.)  that touch different stages of customer journey and aligns with demand generation product marketing

  • Create original thought leadership pieces, leveraging expertise and stories from internal CLIENT , our customers and partners

  • Identify content-driven opportunities to boost SEO performance, and collaborating with centralized SEO teams to implement recommendations

  • Collaborate with contractors and vendors for content creation and design to ensure smooth delivery and execution of content calendar

  • Be a brand steward, ensuring content is consistent in terms of messaging, style, quality, and tone, and optimized for user experience across all channels

  • Measure content effectiveness and optimize as necessary

Skills

  • 5+ years of growth-focused B2B content marketing experience 

  • Experience in Education vertical (K-12) 

  • Proven experience using content as a key lever across the customer journey and consideration funnel from awareness, through trial, purchase, and retention

  • Hands-on ability to create a wide range of B2B marketing assets — including but not limited to videos, white papers, webinars, booklets,infographics, mailers, blogs, and social content

  • Experience with SEO and content best practices for organic search and social

  • Experience managing cross-functional initiatives involving multiple stakeholders across the organization.

  • A creative problem-solver. You should bring creative solutions to every problem and never see a challenge as insurmountable. 

  • Strong project management skills - manage time and juggle different initiatives simultaneously 

Education:

  • College degree preferred

About ASK:ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.