Linkedin is a fantastic platform when it comes to differentiating your personal brand from your professional peers. In essence, it’s the perfect conduit to showcase why you’re unique or special to work with.
Nonetheless, it’s also a game-changer for the job search. LinkedIn can lead to many career opportunities, including higher visibility with a prospective new boss.
If you’re trying to impress a potential new boss during the job search, here are four top ways to make an impression.
Reposting content from a publication or an industry expert can help show your passion and sense of awareness on topics within your industry.
You can curate industry news by first following different news outlets in your niche. To find media publications in your domain, conduct a google or relevant hashtag search. From there, you can also find other industry experts who also post trending news or dialogue pertaining to your field.
Once you’ve found interesting news or dialogue, share it on LinkedIn. You can dazzle a potential boss even further by adding your thoughts and perspectives alongside your curated post.
Here are some ways to engage in conversation as you curate news:
Share data points
Be the second opinion by presenting other viewpoints
Ask an interesting question to drive more conversation
Paraphrase viewpoints and share your thoughts
Sharing your expertise and opinions illustrates thought leadership. People want to work, collaborate and learn from other experts. Crafting a thought piece is an excellent way to establish authority in your industry.
Having and showing credibility by sharing your expertise will always be helpful when impressing your future boss. Drive value and increase your personal brand with a potential employer by transforming your thought leadership into content.
Examples of thought pieces:
Ebooks and guides
To get started on crafting a thought piece, pick a topic that you want to discuss. You can elaborate on a subject you’re passionate about or something trending in your field. From there, choose a medium you’re comfortable with and create it. During this process, consider also using LinkedIn’s native tools like LinkedIn Pulse articles, LinkedIn Live and more.
Your professional life has updates, too—big and small. And they’re all worthwhile to share. If you’re actively investing time into your professional career and work life, post it on LinkedIn.
You can showcase updates in your professional life by sharing:
Team photos and outings
Attending industry events and conferences
Achievements on the job
Awards and recognitions
Education, training or certifications earned
At the end of the day, everyone is a human being. Show your unique personality and sense of self outside of work by posting the things that fall outside the hum and drum of day-to-day work activities.
In today’s digital space, people enjoy authenticity and transparency. Employers are people, too. And they want to know who you are and what you care about.
Whether it’s a water cooler question, funny moment, personal achievement, or stewardship activity —share it. All the above are fair game to post. A potential employer would be intrigued to know who you are as a person and the things you’re passionate about most. It’ll also give them a sense of what it would be like to work with you on the job.
Authenticity is always valued, especially on LinkedIn. While it can be tempting to share all the details of your professional life, you need to find a balance when mixing authentic conversation, content and experiences, preferably with business and life lessons.
LinkedIn isn’t about posting every waking moment of your personal life or career. It’s about driving engagement, facilitating meaningful dialogue, connecting with your peers and future employers.
Consider all these tips above on LinkedIn to make a lasting impression with a future boss to be in good standing for the dream role you desire.